Event or Process?

Today we had our annual Harvest Service at my church.

This is something we’ve done for the past four years at a barn on a farm owned by some members of the church.

It might sound funny to have church in a barn, but this space is actually very nice.

They do other events here, so it looks great on the inside.

It also fits our personality.

This is an event that people have really started looking forward to.

They show up and invite friends and family that don’t typically attend our church to visit.

The setting is beautiful, we tend to put a lot of thought into the experience of the people that show up, and it pays off.

It is often a memorable service.

And it’s quite an event.

But the people that just show up when the service starts and then leave, don’t see the work behind the scenes that goes into this service.

There is a lot of planning, clean up, and preparation that goes into this.

The planning starts months in advance, and is based on prior years experience.

In the weeks leading up, we are still planning what we need to do.

Then the day before, there is a tremendous amount of labor that goes into actually getting ready to host 500-600 people.

I am in charge of all the music and elements related to that.

I spent about 7 hours the day before the service, setting up the entire PA system, getting the band ready and then cleaning up equipment that we don’t need to use.

Other people in other areas spent close to that amount of time, and in some cases more.

So even if you only take the day before the service, we spend about 4 times as long preparing for the event that people spend attending.

Those people only see the event, they don’t always know the process that leads up to it.

And it’s like that in business too.

People look at big paydays for startup founders that sell, or a copywriter who charges $25k (or way more) for a sales letter.

Those things are events.

But underlying all those events is pretty much always a process that leads up to it. 

Don’t fall into the trap of thinking that things like that just happen, or that people are “lucky.”

To achieve your own event, focus on your process.

Study the process (not the events) of people you aspire to be like.

And then put in the work.

Talk soon,


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