Who owns your platform?

Recently I was having a conversation with a friend of mine.

He has a fairly thrioviong business, enough that he makes his full-time income online.

His primary source of traffic and sales is Twitter.

I reached out to him to offer email copywriting services, like a daily email to his list.

He said that it wasn’t worth sending regular emails to his list at this point because they don’t result in that many sales.

He can just send a tweet and make a few grand.

However, he is getting ready to launch a new product (on Twitter!) and hired me to write the sequence of emails for it.

And it got me thinking…

On one hand, it’s hard to argue with results.

If he’s making sales on Twitter, then that’s a good thing.

However, I think it’s short-sighted to ignore his email list.

I thought this was pretty common knowledge, but maybe not to the extent I believed.

If you have an email list for your business, you can take that with you anywhere.

Even if your autoresponder were to shut you down, you could export your contacts.

Of if they changed the rules on you and you wanted to change services…

Same thing.

Also, you control the message totally.

There are no competing agendas.

You email whatever message you want and no one is trying to draw your audience’s attention away (not within your email at least.

Not so with Twitter (or Facebook, or Instagram, etc). 

Not only are you competing with millions of other people directly, but those platforms make all the rules.

They own all your traffic.

And they can shut you down anytime they want for any reason.

So it’s not bad to use those platforms for what they’re worth, but I don’t think you should ever build your whole business around them.

Stick to you website and build an email list.

My goal for my friend is to help him get to the point where his email list is as or more profitable than his Twitter following.

We’ll see.

Have a great weekend,

Mattie

P.S. There are still slots for free copy consultations. Get your emails up to speed with my help.

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