Can’t see the forest for the trees
Ever been (metaphorically) hit in the face with something that is so obvious it's embarrassing? That happened to me today. I was having a conversation about email marketing for e-commerce,…
Dirty tricks and fake replies
Getting emails opened is one of the biggest challenges in email marketing. After all, nothing about the content of the email matters if it doesn't get opened and read. Arguably,…
You don’t email enough
"Who is this even from?" I find myself saying that more days than not lately. Here's why. I sign up for someone's email list because I like something the wrote…
Who owns your platform?
Recently I was having a conversation with a friend of mine. He has a fairly thrioviong business, enough that he makes his full-time income online. His primary source of traffic…
Stepping inside your audience’s skull
I saw a great subject line in an email today. The email was from legendary copywriter John Carlton, so it should be no surprise that it was brilliant. (If you're a…